In case you haven't noticed, we like Be Fine around here. Partially because they are a Boston based company and mostly because their natural ingredients and pharmacy store pricing sets out skin a tinglin'.
The Gentle Cleanser I just tried uses sweet Sugar Cane to preserve moisture and Rice bran oil containing the highest amount of vitamin E in natural form to soften skin.
If I had to do a comparison it is much like Dermalogica's special cleansing gel or even Cetaphil. Skin gets clean without being striped of moisture!
Be Fine's Gentle cleanser is what a simple morning routine needs. I'll most likely be using it on days prior to the gym, in order to clean my skin before a work out, but not so much so that I can't wash up again afterwords.