Thursday, 5 November 2009

Set your remote to this

If your not from the West Coast then you may not be aware of the freakn' fabulousness that is Studio Beauty Mix. It started as a beauty counter at Fred Segal, delivering indie brands to all the trend setters in the TMZ. With much succes,s they launched a web site so that the rest of us beauty junkies could get our freshly lacquered paws on the goods....hence StudioBeautyMix. Fast forward to today. The site now brings us Studio Beauty Channel, it will feature video shorts about how real women use their favorite beauty products!




It will also feature ‘It’ girls from New York and LA (well known models, bloggers, artists, designers etc.) trying the products for the first time. The raw and honest videos capture the natural responses to see if they like each product, of course they always do, just like GGZF only the positive gets published! Among the featured content, STUDIO Beauty Channel will include:

·         The Kiss-Off Series - “It” girls making out with their boyfriends, friends, or even strangers to test out the latest lip products.
·         The Band-Its Series - Showcasing up and coming girl bands getting ready to rock a show.
·         The Mascara Cry Test - Starring Alexi Wasser of the wildly popular IMBOYCRAZY.COM blog, watching sad movies, giving herself pep talks, talking about boys and giving her famous dating advice, as she tests new mascaras to see if they can get her through a movie date without looking like a raccoon by the end.
·         Exclusive Access – Insider interviews with the hottest artists and musicians in town. In one of the first installations, SBC catches up with the LA Ladies’ Choir (a group of local songwriters, musicians, artists, designers and other creative women who have formed a collective voice that is slowly, sweetly, sweeping us off our feet) at member and model Frankie Rayder’s house as producer Aaron Rose shoots them for an upcoming video.

So if your already bored with the time change and early darkness, turn off the tube and log on to Studio Beauty Channel instead! I'm personally super psyched. It will get us through the winter and beyond for sure.